Clip versus Twirl
Which UGC platform can help you increase sales & engagement? Compare pricing, features, and actual results to make the smartest choice.
🤝 Trusted by over 2k brands and agencies
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Starting price | $124 | $320 |
Turnaround Time | 7 days | 10 days |
Licensing Included | ||
Add-ons Available | ||
Messaging | ||
Content Library | ||
Premium Creators | ||
Video Formats | ||
Video Variations | ||
Production Studio | ||
Creative Studio | ||
Post-Production | ||
Creator Video Training & Feedback | ||
Operating Countries | 🇺🇸 🇬🇧 🇦🇺 | 🇺🇸 🇬🇧 🇪🇺 |
- Starting price
Clip offers high-quality UGC at a fraction of the cost, starting at just $124 for a 15 to 20-second video, compared to Twirl's $320 starting price. Even for longer videos (40 to 60 seconds), Clip remains more budget-friendly at $183, while Twirl charges the same flat rate that remains higher. Both platforms include a full license and one round of revisions in their starting price.
Some might argue that a smaller starting price compromises quality, but Clip manually vets each creator and has an average approval rate of 7%. On top of this, Clip's creators receive feedback for each video from in-house professional UGC creators to improve their shooting skills.
- Turnaround time
7.3 days is the average turnaround time on Clip, calculated based on 8,137 UGC videos delivered so far. This is made possible through automation like reminders and check-ins, balanced distribution of campaigns to creators via smart algorithms, and video prioritization according to deadlines.
Turnaround time on Clip is calculated when a creator marks the product as received. To account for shipping, you can safely add 2 days, depending on the carrier, making the total process highly efficient.
On Twirl, the turnaround time is 10 days since submitting a brief, but this doesn't consider the product shipping time, which might take an additional 2 days, depending on the carrier.
- Licensing
Both Clip and Twirl provide a full license for all their videos, covering both organic and paid marketing channels in perpetuity. However, Clip goes a step further by offering tailored custom licenses as part of its Enterprise offerings. These include exclusivity clauses, music licenses, and other personalized options to meet the unique needs of premium clients.
- Add-ons
In terms of video add-ons, Clip offers a variety of choices: captions, music, video variations like hooks or calls-to-action, or even different video formats (portrait, landscape, or square).
Twirl offers a similar add-on offering but also lifestyle images billed separately.
- Messaging
Clip allows brands to communicate directly with creators through a built-in messaging system, cutting out intermediaries and streamlining collaboration for faster project completion. This real-time communication ensures clarity, reduces the risk of misunderstandings, and allows for quicker feedback and revisions.
Twirl, in contrast, relies on intermediaries for communication, requiring all feedback and instructions to pass through their team. This approach adds layers to the process that can slow delivery and complicate direct communication. Without direct access to creators, brands face delays in addressing concerns or providing feedback, complicating collaborations.
- Content library
On Clip, creators upload content directly into the content library, allowing brands to download it easily. Each campaign's content is uploaded and stored independently, ensuring better organization and streamlined access for brands managing multiple campaigns.
Twirl also provides a platform where creators upload content, allowing brands to download. However, specific organizational features, such as separate campaign-based uploads, are not highlighted.
- Premium Creators
Clip gives brands access to Premium creators, such as small YouTubers, videographers, and professionals with high-end filming equipment. This ensures brands can produce high-quality, studio-level UGC for more polished campaigns when needed.
In addition, Clip’s Regular creators are skilled home studio content creators, delivering authentic, high-performing UGC with a more natural, everyday feel. This dual-tier approach provides brands with greater variety and creative flexibility.
Twirl does not currently offer a Premium creator tier, focusing solely on a broad network of UGC creators.
- Video formats
Both Clip and Twirl offer different video formats for their customers: vertical, square, landscape, or portrait videos are available within the campaign creation process.
- Video variations
Both platforms offer video variations like hooks or calls-to-action for their customers, although they might be billed differently. Clip charges $60 for a video variation, while Twirl's pricing for a variation is not disclosed publicly.
- Production studio
Clip's Enterprise offering offers customers based in London or close to London the option to use their production studio for professional videos. This includes assistance from our team for production, professional studio equipment, and professional actors to work with.
Twirl focuses exclusively on UGC creators, and they don't offer a production studio.
- Creative studio
Clip's Creative Studio provides brands with a full-service creative solution, offering everything from professional-grade video production to concept development and post-production editing. This includes access to experts, professional equipment, and tailored content strategies to meet your marketing needs. It's ideal for brands seeking polished, high-quality video content in addition to UGC.
Twirl, on the other hand, focuses exclusively on UGC creators and does not offer a Creative Studio or related services.
- Post-production
Clip's Enterprise offering includes professional post-production services, ensuring videos are polished to perfection. With an in-house creative strategist, brands benefit from expert editing, creative enhancements, and tailored adjustments to align content with their marketing goals.
Twirl, focused solely on UGC creators, does not offer in-house post-production services, leaving brands to handle video refinement independently or seek external solutions.
- Creator Video Training & Feedback
Clip provides creators with feedback on their videos from in-house professional UGC creators, ensuring continuous improvement in content quality. Twirl also emphasizes creator growth by offering coaching and training, with plans underway to launch a Creator University featuring expert advice and classes to enhance UGC skills and business growth.
- Operating countries
Clip operates in the US, UK, and Australia, with a network of over 10,000 creators, providing brands with a wider selection of talent across multiple regions. Twirl, on the other hand, operates in the UK, US, and parts of Europe (Germany, Italy, France, and Spain), but their US creator base is notably smaller, with a total network of around 2,500 creators.
Clip gives brands more flexibility and creative control, offering full content ownership, premium and regular creators, and extra services like a production studio, creative support, and post-production. With faster turnaround times, direct messaging, and a larger creator network across the US, UK, and Australia, Clip is a more scalable and customizable solution for brands looking to maximize their UGC efforts.
Twirl focuses solely on UGC creators and delivers strong content, but its smaller creator pool, higher pricing, and fewer production options make it less adaptable for brands that need more variety, reach, and control over their UGC strategy.
Best-in-Class UGC Content Creators
Why pick Clip?
We only accept 7% of applicants to Clip, ensuring high-quality work through a strict vetting process. We also continuously remove creators who don't meet our top-quality standards.
- Best-in-class UGC
- Our in-house team guides our content creators with expert feedback, trend insights, and industry best practices. Our UGC videos are unparalleled in quality. This sets our platform apart in the market.
- Content Licensing
- Every video comes with licensing included in the price, forever. Use them in ads, social media, and other marketing channels with no extra fees. A user generated content platform that's designed to make your life easier.
- Clear Pricing
- No hidden fees, just clear, straightforward pricing. Pay per video — select from 15s, 30s, or 60s lengths. All videos include licensing, with extra options for variations or hooks at an additional cost.
- Grow with You
- A UGC platform that fits just right, no matter the size of your brand. We've got you covered, whether you're a small business, an agency or a large enterprise. Ideal for anyone wanting to boost their ads or socials with real, relatable content.
Just some of our success stories
"I came across CLIP while searching for platforms to help with UGC content.
The briefing includes details such as length you are looking for, face or product preference, and the process and platform were really useful. We purchased a number of packages, and every UGC creator involved had great communication and passionate to produce content that was on brand and also to the brief.
Overall, we've enjoyed our experience with CLIP and would highly recommend this as a service."
- Hannah Cholerton, Senior Brand Executive
Our audience engagement has skyrocketed since we started using this app. People relate to and resonate with content created by their peers, and we've seen a significant increase in likes, comments, and shares across our digital platforms.
It's also cost-effective: using UGC significantly reduces our content production costs. Instead of pouring resources into creating every piece of content ourselves, we can now leverage the creativity of our customers, resulting in substantial savings.
