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According to Hubspot's 2023 Social Media Marketing Report, videos like TikTok's or Instagram Reels bring the highest ROI on social media for brands.
One potential reason why short-form videos perform so well is the short attention span induced by social media. Users are looking for immediate value in any content they consume, and thus for the rapid rise of TikTok followed by other platforms trying to catch up from behind: Instagram with Reels or YouTube with Shorts.
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According to a recent study by TikTok, 55% of users use TikTok to discover new brands or products, and 2 out of 3 users are likely to buy something while on the platform itself. Post-purchase, 50% of users reported feeling happy about their purchases from brands discovered on the platform.
This is 25% higher compared with traditional social platforms.
Judging by previous growth and data, these trends can only go up, so don't miss out: give your brand a chance to succeed on TikTok.
According to eMarketer , the CPMs on TikTok are less expensive compared with their competitors. Practically, TikTok's CPM is half the cost of Instagram, a third of the cost of X (ex-Twitter), and 62% less than Snapchat.
With the above in mind, if you're thinking of advertising on TikTok, now is the best time to jump in this boat.
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Wow this is amazing. I received several choices of talent in just a few days. The 30sec Clip went up on TikTok and in just 3 days nearly 50,000 views and 4,834 likes. I will be using Clip over and over again.
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by Stefan A.
