Clip versus Insense

On Clip, videos start at $124, are fully licensed, and have a round of revisions included. Insense, on the other hand, charges a $550 platform fee—before even paying creators, whose rates range from $100–$150 plus a 20% marketplace fee. That means a single UGC video on Insense costs around $670 to start.

It's also worth noting that the pricing models are different: Clip offers a simple pay-per-video pricing structure, while Insense offers a subscription structure, billed either quarterly or annually. Even the trial month, which is billed at $550/mo, transitions to a quarterly subscription after the trial.

7.3 days is the average turnaround time on Clip, calculated based on 8,137 UGC videos delivered so far. This is made possible through automation like reminders and check-ins, balanced distribution of campaigns to creators via smart algorithms, and video prioritization according to deadlines.

Turnaround time on Clip is calculated when a creator marks the product as received. To account for shipping, you can safely add 2 days, depending on the carrier, making the total process highly efficient.

On Insense, UGC content is typically received in between 7 to 10 business days, but this heavily depends on how fast creators are hired and get the products. Creators take 1-3 days to apply to campaigns in general, and it takes around 1-2 days to receive their products, depending on carriers.

Clip gives brands full ownership of the content created, meaning they can use it however they want without restrictions. In contrast, Insense grants usage rights, but the creator retains copyright, meaning brands receive a license rather than full ownership. While Insense's license covers broad digital use, brands don't have complete control over the content as they do with Clip.

In terms of video add-ons, Clip offers a variety of choices: captions, music, video variations like hooks or calls-to-action, or even different video formats (portrait, landscape, or square). These are billed separately on top of the raw video, with pricing varying between $19 and $60.

Insense offers similar options, but these are billed separately through their post-production services, which start at $500 for 15 videos.

Clip allows brands to communicate directly with creators through a built-in messaging system, cutting out intermediaries and streamlining collaboration for faster project completion. This real-time communication ensures clarity, reduces the risk of misunderstandings, and allows for quicker feedback and revisions.

Insense also offers an integrated chat feature, enabling direct communication between brands and creators to discuss campaign details and negotiations.

On Clip, creators upload content directly into the content library, allowing brands to download it easily. Each campaign's content is uploaded and stored independently, ensuring better organization and streamlined access for brands managing multiple campaigns.

Insense also provides a platform where creators upload content, allowing brands to download and utilize the content further.

Clip gives brands the option to work with Premium creators, including small YouTubers, videographers, and professionals with high-end filming equipment. This allows brands to access studio-quality UGC for more polished campaigns.

Regular creators on Clip are home studio content creators with strong skills in UGC production, offering high-quality yet more natural, everyday-style content. Both options provide brands with diverse content styles based on their needs.

Insense does not currently offer a Premium creator tier, focusing instead on a broad network of UGC creators.

Both Clip and Insense offer multiple video formats, including vertical, square, landscape, and portrait. However, on Insense, these variations must be purchased through a $500 post-production package, which covers editing for 15 videos. There's no option to buy individual format variations separately.

Just like video formats, Clip offers more flexibility, allowing brands to purchase individual video variations as needed. On Insense, these variations are only available through a $500 post-production package, which covers 15 videos but cannot be purchased separately.

Both Clip and Insense offer enterprise-level creative services, including strategy, content production, and post-production support. These services help brands scale high-quality UGC with professional oversight. While Clip provides a structured approach starting at $3000 for testing and aiming for $10000 in annual spending, Insense's offerings are built around enterprise-level influencer marketing and content creation.

Both Clip and Insense are committed to enhancing the quality of content produced by their creators through training and feedback mechanisms.

Clip: Provides personalized feedback for each video, delivered by professional in-house UGC creators. This approach ensures tailored guidance, helping creators refine their content to meet brand expectations.

Insense: The Insense Academy offers educational resources, such as courses like "Producing Content That Brands Love." These courses aim to help creators understand brand needs and improve their content creation skills.

Insense operates globally, with a network of over 20,000 UGC creators and micro-influencers across various regions. Clip, on the other hand, focuses on the US, UK, and Australia, with a highly vetted network of over 10,000 creators dedicated solely to producing UGC.