Clip versus UGC Shop
Does Clip's flexible UGC service or UGC Shop's structured packages align better with your brand's needs? Compare and decide.
🤝 Trusted by over 2k brands and agencies
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|---|---|---|
Starting price | $124 | $350 |
Turnaround Time | 7 days | 10-12 business days |
Licensing Included | ||
Add-ons Available | ||
Messaging | ||
Content Library | ||
Premium Creators | ||
Video Formats | ||
Video Variations | ||
Full-Service Creative Solutions | ||
Creator Video Training & Feedback | ||
Operating Countries | 🇺🇸 🇬🇧 🇦🇺 | 🇺🇸 🇨🇦 |
- Starting price
Clip offers fully licensed UGC starting at $124 per video, including one round of revisions, allowing brands to purchase content individually as needed. In contrast, UGC Shop's pricing starts at $350 per video with only usage rights, not full ownership. Additionally, UGC Shop requires brands to commit to a minimum package of $1400, making it less flexible for those who need fewer videos or want to test before scaling.
- Turnaround time
Clip's average turnaround time is 7.3 days, plus 1-2 days for shipping, based on 8,137 videos delivered so far. UGC Shop's delivery time ranges from 10-12 business days, including shipping, which means their process takes slightly longer overall. While both platforms ensure timely content delivery, Clip's structured workflow and automation help speed up production for brands that need UGC faster.
- Licensing
Both Clip and UGC Shop provide full licensing, allowing brands to use their purchased content freely across digital platforms, ads, and marketing channels. This ensures brands have complete creative and commercial control over their UGC without restrictions.
- Add-ons
Clip offers a range of customizable add-ons, including licensed music, subtitles, and video variations (e.g., different hooks or calls-to-action), with pricing between $19 and $60. UGC Shop, on the other hand, only includes licensed music in its base price, with no publicly listed options for additional edits or customizations.
- Messaging
Clip allows direct communication between brands and creators, ensuring real-time collaboration, faster feedback, and more control over content creation. In contrast, UGC Shop relies on an Account Manager as the middleman, meaning brands can't communicate with creators directly, which can slow down the process and limit creative flexibility.
- Content library
Clip provides a built-in content library where brands can easily access, organize, and download their UGC in one place. This makes managing multiple campaigns seamless and efficient. UGC Shop does not offer a content library, and content is likely shared via Drive through an account manager, adding extra steps to the process.
- Premium Creators
Clip offers Premium creators, including small YouTubers, videographers, and professionals with high-end filming equipment, allowing brands to access studio-quality UGC when needed. UGC Shop does not have a Premium creator tier, focusing solely on standard UGC creators.
- Video formats
Both Clip and UGC Shop offer multiple video formats, including square, vertical, and portrait. However, Clip goes a step further by also providing landscape formats, making it more versatile for brands needing content for wider placements like YouTube, websites, and specific ad formats.
- Video variations
Both Clip and UGC Shop offer video variations, including different hooks, call-to-actions, and video bodies to give brands more content options. However, Clip provides these at $60 per variation, while UGC Shop charges $100.
- Full-Service Creative Solutions
Both Clip and UGC Shop offer full-service creative solutions, helping brands produce high-quality UGC tailored to their needs. The specifics of these services vary, and brands looking for customized packages should book a demo with each platform to find the best fit.
- Creator Video Training & Feedback
Clip provides personalized feedback to creators on every video, ensuring continuous improvement and higher-quality UGC. This feedback is given by in-house professional UGC creators, helping creators refine their skills and meet brand expectations.
UGC Shop does not offer structured training or feedback, meaning creators work independently without direct quality coaching.
- Operating countries
UGC Shop is based in Montreal, Canada, and primarily operates within the United States and Canada. They have recruited over 2,000 creators to produce user-generated content (UGC) for various brands.UGC Shop is based in Montreal, Canada, and primarily operates within the United States and Canada. They have recruited over 2,000 creators to produce user-generated content (UGC) for various brands.
In contrast, Clip operates in the United States, United Kingdom, and Australia, collaborating with over 10,000 creators across these regions.
Both Clip and UGC Shop provide high-quality UGC, but Clip offers more flexibility, better pricing, and a smoother, more scalable experience for brands.
With Clip, brands can purchase videos individually instead of committing to large packages, pay less per video, and have full ownership of their content. Clip's self-serve model allows for direct communication with creators, ensuring faster collaboration and real-time feedback, while UGC Shop relies on account managers as intermediaries.
Clip also operates in the US, UK, and Australia, giving brands a broader reach and access to Premium creators, including videographers and small YouTubers—something UGC Shop does not offer. Plus, Clip's built-in content library and flexible add-ons make managing and customizing UGC even easier.
Best-in-Class UGC Content Creators
Why pick Clip?
We only accept 7% of applicants to Clip, ensuring high-quality work through a strict vetting process. We also continuously remove creators who don't meet our top-quality standards.
- Best-in-class UGC
- Our in-house team guides our content creators with expert feedback, trend insights, and industry best practices. Our UGC videos are unparalleled in quality. This sets our platform apart in the market.
- Content Licensing
- Every video comes with licensing included in the price, forever. Use them in ads, social media, and other marketing channels with no extra fees. A user generated content platform that's designed to make your life easier.
- Clear Pricing
- No hidden fees, just clear, straightforward pricing. Pay per video — select from 15s, 30s, or 60s lengths. All videos include licensing, with extra options for variations or hooks at an additional cost.
- Grow with You
- A UGC platform that fits just right, no matter the size of your brand. We've got you covered, whether you're a small business, an agency or a large enterprise. Ideal for anyone wanting to boost their ads or socials with real, relatable content.
Just some of our success stories
"I came across CLIP while searching for platforms to help with UGC content.
The briefing includes details such as length you are looking for, face or product preference, and the process and platform were really useful. We purchased a number of packages, and every UGC creator involved had great communication and passionate to produce content that was on brand and also to the brief.
Overall, we've enjoyed our experience with CLIP and would highly recommend this as a service."
- Hannah Cholerton, Senior Brand Executive
I love the platform — super easy to use, outstanding content creators who produce top-quality videos.