4.6x ROAS and £7.80 cost per purchase for Holy Grail Nail
Check out this success story — this brand generated a ROAS of 4.6x on their Meta ads.
E-commerce
Holy Grail Nail
- About
- Holy Grail Nail is a beauty brand based in the UK. Their primary focus is to deliver fast, fun, and salon-quality nails with none of the drawbacks.
- Website
- http://holygrailnail.co.uk
- Industry
- Beauty & Personal Care
Case Study
Holy Grail Nails primarily aims to obtain UGC content for their paid marketing channels, Meta and TikTok.
Challenges
- The UGC delivered by influencers was of low quality, especially the one coming from gifted collaborations
- Influencers would not follow instructions often, which led to back and forth in terms of video revisions
- Extra fees for licensing in some cases
Solutions
- Clip's creators get paid per video and get to keep the products, which leads to high-quality videos
- Instructions are followed as per the campaign, and if some of them are missed, they can be corrected with revisions or even replacing the collaboration
- Videos from Clip come fully licensed for paid and organic marketing channels
- 36
- applicants
- 18
- creators approved
- 33
- UGC videos
- 7 days
- turnaround time
Metrics
Best video performance
Meta
8.7kimpressions
- £7.8 cost per purchase
- 4.6x ROAS
- £5.66 CPM
- £0.83 CPC
Good range of creators and easy-to-navigate platform. Quick turnaround of videos - v happy
Shakira Drayton
Founder at Holy Grail Nail
