Holy Grail Nails primarily aims to obtain UGC content for their paid marketing channels, Meta and TikTok.
Challenges
The UGC delivered by influencers was of low quality, especially the one coming from gifted collaborations
Influencers would not follow instructions often, which led to back and forth in terms of video revisions
Extra fees for licensing in some cases
Solutions
Clip's creators get paid per video and get to keep the products, which leads to high-quality videos
Instructions are followed as per the campaign, and if some of them are missed, they can be corrected with revisions or even replacing the collaboration
Videos from Clip come fully licensed for paid and organic marketing channels
