2M+ Users Reached with an average 2% CTR - The Mind Collective & Clip
Our videos grabbed the attention of over 2 million users on social media, delivering a solid 2% CTR鈥攁t just 拢9.40 per click.
Marketing Agency
The Mind Collective
- About
- The Mind Collective specialises in working with SMEs, start-ups and challenger brands across FMCG food, drink, beauty and consumer goods offering bespoke marketing solutions that deliver results.
- Industry
- Health & Wellness
Case Study
The Mind Collective's primary goal is to create cost-effective social media content compared with working with influencers and to showcase external endorsements rather than brand-led promotions.
Challenges
- Influencers were at least 50% more expensive than Clip, charging 拢150 for a single video plus licensing fees
- Hard to find influencers that were relevant to their brands' audiences
- Influencers did not always follow briefs, which led to back-and-forth with revisions
Solutions
- Clip charges 拢99+VAT for the same video, including a full license
- Highly vetted (7% approval rate) and engaged database of UGC creators: 2K, just in the UK
- Mandatory for creators to follow briefs; payments are released only after the brand approves the final video
- 164
- applicants
- 24
- creators approved
- 29
- UGC videos
- 4 to 7 days
- turnaround time
Metrics
Best video performance
Meta
4Mimpressions
- Campaign goal - Brand Awareness
- 拢7,020 total spent
- 2,076,401 reach
- 4,025,574 impressions
- 拢1.32 CPM
- 2% CTC
- 拢9.40 CPC
Clip has been great for quickly finding UGC creators who deliver engaging content that performs well organically. We鈥檝e also used clips in paid ads to drive traffic and boost brand awareness. It consistently delivers high-performing content - we'd definitely recommend it to agencies.
Senior Marketing Manager at The Mind Collective