1,190 conversions at a cost per conversion of £1.10 with Clip
Read along to see how this recruitment marketplace generated over 1,000 sign-ups via Meta ads with UGC videos from Clip.
Digital
Redwigwam
- About
- Founded in 2015, redwigwam is an online platform that uses innovative technology to match its 250,000-strong community of workers with businesses in a wide variety of sectors offering temporary or part-time roles, with a difference.
- Website
- http://redwigwam.com
- Industry
- Staffing & Recruitment
Case Study
Redwigwam's primary purpose is to obtain UGC content for their paid marketing channels - Meta, TikTok, and LinkedIn. All the content must come licensed for paid channels, which Clip can fulfill.
Challenges
- UGC from creative studios is too expensive, and building a UGC pipeline is unsustainable just from a pricing perspective
- On top of the price tags, UGC from creative studios often lacked the quality they were looking for
- It's hard to find quality and reliable influencers in this industry for them
Solutions
- Clip's UGC is more affordable compared with creative studios, and because of performance and pricing, it's more realistic to build a UGC pipeline with us
- Obtaining high-quality UGC videos from our creators in ~7 days, with one round of revisions included
- 68 relevant applicants for their campaigns, with 19 of them approved
- 68
- applicants (across 11 active campaigns)
- 19
- creators approved
- 26
- UGC videos
- ~7 days
- turnaround time
Metrics
Best video performance
Meta
313kimpressions
- £1,300 total spent
- 1,190 conversions (workers registered and approved)
- £1.10 cost per conversion
- £4.16 CPM
- 4,740 clicks
- £0.28 CPC
I love the platform — super easy to use, outstanding content creators who produce top-quality videos.
Digital Marketing Manager at Redwigwam