Why Eartha Underwear replaced expensive influencers with content creators from Clip

Discover how this fashion brand obtained UGC videos for 32% less than it used to pay before joining Clip.

E-commerce

Eartha Underwear

About: Eartha Underwear is a wellness-inspired and eco-conscious underwear brand based in the United Kingdom.
Website: http://earthaunderwear.com/
Industry: Fashion
Socials

Case Study

Eartha's main goal is to obtain user-generated content for their new product lines and upcoming sales. The main purpose of the UGC content is to be used in advertising.

Challenges

Videos from influencers were too expensive, starting on average at £200 for a one-minute video
For the same videos, influencers would charge £200 on a monthly basis as licensing fees
Managing influencer communications, deadlines, shipping, and other operations using multiple tools is not effective

Solutions

32% cut in initial costs for videos - while influencers charge a minimum of £200 for a one-minute video, the cost for the same asset on Clip is £129
Licensing is included by default with every video, making it even more affordable
Clip offered an end-to-end solution to manage creator discovery, communications, and other operational tasks

21 creators
that applied in 48 hours: 5 out of 21
creators approved: 5 UGC
including some variations of CTAs or hooks: £645
total cost (including licensing and one edit): £129
average cost per video: 8 days
turnaround time

Comparison with influencers

Based on a one-month timeframe and five 60 seconds UGC videos

Eartha Underwear saved £1355 for 5 videos by working with creators from Clip instead of influencers. The savings came from a more affordable starting price for the videos and then licensing fees.