How Extracted Secured Fully Licensed UGC in Just 7 Days
Extracted, a UK-based wellness brand, used Clip to cut video turnaround times from months to days鈥攚ithout compromising quality or licensing.
E-commerce
Extracted
- About
- Extracted is a UK-based supplement brand offering science-backed, potent formulas to enhance wellness. Founded by Toni and Dan, they address health issues like sleep, anxiety, and joint pain with natural, effective ingredients. 馃挭馃尡
- Website
- http://extracted.co.uk
- Industry
- Health & Wellness
Case Study
Extracted aims to obtain top-performing UGC for their paid and organic marketing efforts. They turned to Clip to help them with this task, and you can see some of their results below.
Challenges
- Limited licensing for videos to just 60-90 days when working directly with creators
- Turnaround times were long, with one creator taking two months to deliver one video
- If videos are used for paid marketing, creators would charge more for the video and licensing
Solutions
- Fully licensed videos for paid and organic marketing, in perpetuity, worldwide
- 7 to 10 days turnaround time, based on 5,000+ videos delivered by today
- Fixed price per video, including licensing and one round of revisions
- 105
- applicants
- 12
- creators approved
- 15
- UGC videos
- 7 days on average
- turnaround time
Metrics
Best video performance
Meta
35purchases
- Campaign goal - Conversions (Purchases)
- 拢27.16 CAC (Cost per purchase)
- 35,216 Impressions
- 拢20.87 CPM
- 拢1.60 CPC
- 1.31% CTR
We've been using Clip for about a year now, and it's been nothing but positive. The creators are top-quality, follow briefs, deliver fast, and鈥攎ost importantly鈥攐ur ads have been very well received.
Founder at Extracted