How Kollo Health obtained affordable UGC videos for their social media channels
Beauty brand Kollo Health worked with Clip on a number of campaigns. See their results below.
E-commerce
Kollo Health
- About
- The UK's leading liquid collagen brand, backed by science and specially formulated to support whole-body health for both men and women.
- Website
- https://kollohealth.com
- Industry
- E-commerce
Case Study
As an e-commerce beauty brand, Kollo Health aims to build a pipeline of UGC videos for its social media channels. Due to the nature of the product, customers need to see the product's features and its benefits on a regular basis.
Challenges
- Finding the right creators, the ones that can resonate with their brand
- UGC from influencers ended up four times more expensive, with fees and licensing
- UGC generated from gifted collaborations had a poor quality
Solutions
- In just 48 hours, Kollo Health had 15 applicants for their initial campaign, filling all their 10 spots
- Affordable UGC videos - all the videos come with licensing included and one round of revisions for free, which saved hundreds for Kollo
- High-quality UGC obtained from Clip's creators
- 15 creators
- that applied in 48 hours
- 10 out of 15
- creators approved
- 13 UGC
- including some variations of CTAs or hooks
- 拢690
- total cost (including licensing and one edit)
- 拢58
- average cost per video
- 9 days
- turnaround time
Our audience engagement has skyrocketed since we started using this app. People relate to and resonate with content created by their peers, and we've seen a significant increase in likes, comments, and shares across our digital platforms.
It's also cost-effective: using UGC significantly reduces our content production costs. Instead of pouring resources into creating every piece of content ourselves, we can now leverage the creativity of our customers, resulting in substantial savings.
