01Performance
Best used when: Working with multiple creators or scaling paid ads.
Structured Performance Brief
A clear, outcome-focused brief that tells creators exactly what the goal of the content is.
What to include
- •Objective (e.g. conversions, awareness)
- •Target audience
- •Key message
- •Hook direction
- •CTA
What to avoid
- •Vague instructions
- •Overloading with information
- •No clear objective
Why it works
- •Gives creators clarity on what success looks like
- •Reduces back-and-forth
- •Leads to more performance-driven content
Template preview
Objective
Audience and message
Creative direction
CTA + brand guardrails