The exact templates we use to make hundreds of winning UGC ads. Download for FREE 📕
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3 brief styles for different creative goals
What makes a good brief
What happens when briefs are weak
3 Brief Templates built for top-rated UGC Campaigns
We created hundreds of top performing UGC ads with these briefs. Download each template and adapt it to your goals.
A clear, outcome-focused brief with a defined goal.
What to include
What to avoid
Why it works
Best Used When: Working with multiple creators or scaling paid ads.
Structured
A lighter brief that gives direction but allows creator input.
What to include
What to avoid
Why it works
Best Used When: Prioritising authenticity and testing different creative styles.
Creative
A mix of structure and flexibility: clear direction with room for creative input.
What to include
What to avoid
Why it works
Best Used When: Scaling content while maintaining quality and consistency.
Hybrid
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