Brand FAQ
Everything you need to know about using Clip for your brand, from pricing and creator quality to content rights and delivery.
Ready to get started
with UGC?
Launch a campaign and get authentic video content from vetted creators.
Clip is a UGC platform that connects brands with vetted creators to produce authentic, high-quality video content for marketing campaigns.
How it works:
You get full licensing with no time restrictions, and the content can be used across any marketing channel: paid ads, organic social, websites, email, and more.
Pricing starts at $124 for a 15 to 20 second video, $159 for 20 to 40 seconds, and $199 for 40 to 60 seconds. All content comes fully licensed with perpetual, worldwide usage rights. No hidden fees, no recurring costs, and no additional licensing charges.
Creators are paid once their content gets approved by the brand. Payments are processed securely through the platform, and creators typically receive their earnings within 7 to 14 business days of content approval, and within 30 days at the latest. We handle all payment processing so both brands and creators can focus on creating great content.
Unlike traditional influencer platforms, Clip focuses exclusively on UGC. That means authentic video content created by real people, not influencers. Our 7% creator approval rate ensures you're working with top talent who know how to create conversion-focused content. Creators apply to campaigns they're genuinely interested in (you don't search databases), which results in more authentic, engaging videos. Plus, all content comes fully licensed with no recurring fees, and our platform handles communication, payments, and delivery seamlessly.
When you purchase a campaign, you're paying for access to our platform and vetted creator community. This upfront payment unlocks your campaign, making it visible to creators who are genuinely interested in your product, which is what drives authentic, high-quality content.
The pay-upfront model also ensures creators know brands are serious and committed, which attracts the best talent to apply. Creators start applying within 24 to 48 hours, and you have full control over who you approve.
If you don't find the right fit, we offer a 30-day refund policy from the date of purchase. This gives you plenty of time to review applicants and decide if any match what you're looking for. If not, simply let us know within 30 days and we'll process a full refund.
Most brands find great creators quickly, but the refund policy is there to give you complete peace of mind.
Creators have 7 calendar days to deliver content after receiving the product (for physical products) or campaign details (for digital/service products). The timeline can vary based on shipping and the complexity of your brief, but you'll have visibility into progress throughout the process.
You receive a perpetual, worldwide licence to use the content across any marketing channel, including paid ads, organic social, your website and email, for as long as you like and with no additional licensing fees. You can extend that licence to your agencies and advertising partners. Creators keep the copyright in their work, and you use the final approved version of the video.
No. You can only use the final approved version. Drafts, first cuts and revision versions are sent to you so you can review them and ask for changes, and they should not be published or used in any advertising. If a campaign produces more than one approved deliverable, such as an extra aspect ratio or an add-on, each of those is approved and yours to use.
Yes. Each campaign includes one round of edits. If the content doesn't quite match your brief you can request changes, and the creator has 7 calendar days to revise the video. Additional rounds can be purchased if needed. You have 7 calendar days from delivery to approve or request changes. If you do nothing in that window the content is approved automatically, so it is worth reviewing promptly.
Clip works for virtually any product or service: from physical products (beauty, fashion, food, tech, etc.) to digital products (apps, software, courses) to services (finance, consulting, SaaS). As long as you can clearly explain what you offer, creators can make compelling content about it.
We manually vet every creator application with a 7% approval rate, evaluating their video skills, professionalism, and content quality. You can also review each creator's portfolio, past reviews from brands, and intro video before approving them for your campaign.
For physical products, yes. You'll ship your product to approved creators so they can film authentic content with it. Creators keep the product as part of their compensation. For digital products or services, you'll provide access or detailed information instead.
Please note that Clip is not responsible for lost, damaged, or undelivered shipments. We recommend using tracked shipping to ensure products reach creators safely.
This varies based on your product, target audience, and campaign requirements. Most campaigns receive anywhere from 5 to 30+ applications within the first 48 hours.
Absolutely, as long as it happens on Clip. You can invite a creator you like to future campaigns directly through the platform, as often as you want, and many brands build ongoing relationships this way. For 12 months after your most recent collaboration you should not engage that creator directly outside Clip. If you want to, contact us first and we will usually agree.
Premium creators have demonstrated consistently high-quality work, strong reviews from brands, and proven expertise in creating conversion-focused UGC content.
Regular creators are still vetted through our 7% approval process and produce quality content, but may have less experience or fewer completed campaigns on Clip.
No contracts, no minimums. You can order a single video to test the platform, or run larger campaigns with multiple creators. It's completely flexible and pay-as-you-go.
Self-serve: You manage everything yourself. You post your campaign, review applications, approve creators, and oversee the collaboration. This is our standard pay-as-you-go option.
White Glove: We handle everything for you. Our team manually vets creators, manages communication, and provides hands-on support throughout. Pricing is tailored based on your specific needs (number of videos, add-ons, variations, etc.). It's perfect for brands who want a fully managed, concierge experience. Book a call to find out more about it.
Most campaigns start receiving applications within 24 to 48 hours of going live. The exact number and timing depend on your product category, target audience, and campaign requirements.
If a creator fails to deliver content or doesn't meet the brief after revisions, contact our support team at hello@useclip.com. We'll step in to resolve the issue, which may include finding a replacement creator or issuing a refund for that specific video.
Yes! You can browse real UGC examples created by our creators at our content gallery. This gives you a sense of the quality and variety of content our community produces.
Still have questions? We're here to help.
