In this episode, the hosts delve into the intricacies of sharing User-Generated Content (UGC) on social media, the creation of UGC profiles, and the implications of whitelisting in advertising.
The Dilemma of Authenticity
A significant point of discussion was the concern over authenticity when brands request creators to post UGC on their personal social media accounts. The hosts debated whether creators should seek permission from brands to include such content in their portfolios. As one host mentioned, "This is the main issue right because there's no like authenticity."
Navigating Contracts and Permissions
The conversation highlighted the importance of contracts in defining the rights and permissions for using UGC. Creators are advised to carefully review contracts to ensure they can use the content for personal promotion. One host shared, "If there's a contract in place, that's something I would always look at to make sure that I can use it."
Whitelisting Concerns
The hosts also discussed the practice of whitelisting, where brands use creators' accounts to run ads. They expressed concerns about UGC creators becoming the face of a brand without proper acknowledgment, suggesting that whitelisting should be reserved for influencers. "I agree that you just see account should not be used at whitelisting because you're essentially becoming a face of the brand," one host stated.
The Future of UGC in Advertising
As the industry evolves, creators and brands are navigating uncharted territories. The hosts emphasized the fluidity of current practices and the need for clear guidelines. They concluded with a call to action for listeners to engage with them on these topics, reflecting the ongoing nature of these discussions.
"All we can do is sit back and watch and wait for it to actually happen," one host remarked, capturing the essence of the dynamic and evolving landscape of UGC in advertising.
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