What is a digital creator on Facebook? Does it look any different from digital creators on Instagram or TikTok?
That’s the question we’ll explore today. We’ll also highlight when it might be to your brand’s advantage to connect with some digital creators on Facebook, as well as how to become a digital creator on Facebook yourself.
Let’s dive in. ⬇️
What is a digital creator on Facebook?
When you picture a digital creator, you’re most likely picturing an influencer on Instagram or TikTok.
But you can have the same thing on Facebook.
Essentially, that’s what digital creators on Facebook do. In some cases, they’re the OGs, the people creating original content on Facebook long before other social media platforms popped up.
Facebook even has an entire subdomain devoted to its digital creators. These people aren’t just reposting content others have created on Facebook but coming up with authentic, original videos, photos, and posts.
Yes, Facebook’s audience is different–and the things that appeal to people on Facebook often differ from what’s trending on Instagram or TikTok. But it’s still one of the best ad platforms for keeping costs low and getting new leads. If you want to reach an older audience than the ones you’ll find on Instagram, Snapchat, or TikTok, Facebook is the best option.
Where can you find digital creators on Facebook?
If you want to find digital creators for your brand on Facebook, here are some places to do it:
Facebook search
Honestly, this isn’t the best option unless you already know the name of the person you want to find. However, you can also use search trends or pay attention to what Facebook suggests to get started–and that can be helpful if you’re trying to get a feel for the kind of content that’s popular on Facebook, too.
Facebook collab manager
One reason Facebook has so many resources for creators is that it’s also launched its collab manager. This is the primary tool that they recommend for finding creators.
When they open it back up, you can apply to join the program and then use it to search for creators based on their audiences, country, gender, age, interests, and other criteria. You can also sort creators based on their follower counts and portfolios.
If you’re having a hard time picturing it, imagine a standard platform where you can search and filter, just like on influencer databases.
Third-party software
You can also use various databases that accept or look for Facebook digital creators. Most of these will be classic influencer databases with tons of influencers on Instagram or TikTok, but some will also cover Facebook.
Of the three we’ve mentioned, finding a reliable third-party database that helps you find digital creators on Facebook will probably be the most hassle-free option. Sure, it will cost a little bit more than searching on Facebook, but you’ll have customer support and a lot of the sorting and vetting done for you.
Examples of digital creators on Facebook
Here are some examples of digital creators on Facebook:
Kadertot Gaming is a dad and part-time streamer who creates Fortnite-based gaming content. He’s been at it for a long time and, despite taking some breaks, has built a loyal following and community around his streaming.
Kjordy is a street interviewer who has fun interviewing people in London. Because he’s American, he often asks them things about Americans and tries to start debates. It’s entertaining to watch and sparks conversations in the comments.
Pace Webb addresses the mental load of motherhood. On her Facebook page, you’ll see reels discussing strategies for communicating with your partner and photos of her and her family having fun together–it is Facebook, after all!
Nichole is a fitness trainer who posts content on weight lifting and healthy eating. Her content ranges from how-to (like “Here’s an easy arm workout”) to inspirational (like “The number on the scale doesn’t define you.”)
What are the differences between digital creators and influencers?
For someone to be a digital creator, they have to build a reputation for creating content and solely focusing on that. Influencers, on the other hand, also try to build a large following in order to eventually advertise to them.
The lines between these two categories get blurred often, so don’t worry too much about it. After all, if someone’s content is good, they will probably attract followers and brands who want to do deals with them. But that doesn’t mean they’re necessarily influencers by choice.
If you’re hoping to get great content, try to find a digital creator who can deliver it. If you want to advertise your products to a new audience, you might want to go for influencers.
How to become a digital creator on Facebook
Thankfully, it’s not complicated to become a digital creator on Facebook. Although you need to have a feel for what audiences on Facebook like, the process is similar to becoming a content creator on other platforms. Here are the steps:
- Create your account and convert it to a “Professional” account. Or, if you already have a Facebook account you’d like to use, just convert that one to a professional account or page.
- Define your niche–grab a piece of paper and write down your niche. You might already have a niche on Instagram or TikTok; if so, you can use the same niche. However, if you’re starting from scratch, you need to know what you’ll post about, right? Ensure it’s something you love and could post about for a long time.
- Post regularly and see what works. To find your groove on Facebook, you must experiment with different post types, formats, posting times, and topics to see what brings the most engagement. When you find something, double down on it–log on and engage with it yourself! Facebook is a very social platform; your audience will reward you for being interactive.
- Finally, after a while, you can monetize! This isn’t easy to do when your audience is small, but as you grow, Facebook has built-in functionality that helps you monetize your platform.
Our thoughts
Instagram and TikTok are the reigning monarchs of social media influencing–and for good reason. But, if you’re hoping to reach an older audience, you should consider exploring Facebook. It’s super well-established and has the largest user base of all social media platforms.
Think about it: everyone is going CRAZY for TikTok right now, so do you want to compete there when you could get a better ROI on Facebook? Maybe–if you’re trying to reach a young audience. But if not, why not give Facebook digital creators a try?
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