The Science Behind Landing More Content Creator Jobs

If you’re looking for content creator jobs, you’ve come to the right place.

In this article, you’ll discover the BEST places to get UGC content creator jobs and strategies for landing more gigs. Plus, we’ve included recommendations from our content creators.

But we’re getting ahead of ourselves. Let’s start with one of the easiest ways to make more money as a content creator: using a UGC platform.

What are the best platforms to land more content creator jobs?

A UGC platform is one of the fastest and easiest ways to land remote content creator jobs.

In this section, we'll discuss the top platforms where you can apply for jobs and companies looking to hire content creators can find you.

Clip

Clip (hey, that's us! 👋) offers best-in-class UGC for brands and agencies by connecting them with home studio creators. The great thing about working with Clip is that while your video creation skills need to be top-notch, you don't need to be an “influencer."

You just need to be able to create compelling videos for brands.

Pros

• We operate in the US, UK, and Australia, and we have a large pool of brands from different industries looking to work with creators.
• You get paid per video, plus any work you do on extra features requested by brands, such as captions, music, or variations on your video; you get paid for that, too.
• We offer brands a tip jar; any tips you receive go directly and entirely to you.
• You get to keep the products that brands send you for free.
• You'll be paid weekly.
• Our in-house team of professional content creators provides feedback for each video, helping you quickly improve your video creation skills.
• It's free to sign up and use as a creator.
• It's an excellent fit for both beginner and PRO creators.

Cons

• We only offer videos (no photos) at this time.
• We don’t have a mobile app for creators right now, but we do have our web application where you can find work.

We love the platform we've created and are proud that we connect fantastic content creators with brands. However, there are other options out there that are worth exploring as a content creator. Here are some other places where you can find content creator jobs:

Billo

Billo is an app that connects content creators with brands looking for short-form videos. It's focused on the US market.

Pros

• They’ve been in the UGC business for quite a few years, so they have worked with both small and large brands.
• They're free to use as a creator.
• You’ll be paid per video twice per month.
• You can use the Billo app on your phone to browse and apply for jobs.
• It's a great place for both beginner and PRO creators.
• You get to keep the products you receive.

Cons

• They focus exclusively on the US, so it might be harder for you to get jobs there if you're a creator from the UK or Australia.

Twirl

Twirl happens when you combine a self-serve UGC platform like Billo and Clip with an agency model. As a creator, you will deal with Twirl's staff and project managers as you fulfill client briefs.

Pros

• They operate in multiple European countries and even the UAE, so there's a large pool of brands with which to work.
• They have a Slack community for their content creators. This is a fantastic perk because it allows you to connect with fellow creators, polish your skills by asking questions, and network.
• They offer higher payments for videos but do not offer a tipping option.
• They offer you the ability to create photos AND videos.
• If you're interested in whitelisting your social media accounts, they offer that option, too.
• It's free for you to use as a creator. Again, you get to keep the products that you receive for free. (This is a lovely recurring theme!)

Cons

• They don't offer a mobile app for creators right now.

Which platform is the best? Our thoughts.

We've focused on these three platforms because they are the best for finding content creator jobs.

Why? Because they focus exclusively on providing brands with UGC.

Let's face it–you might be able to find UGC jobs on Fiverr, Indeed, Glassdoor, or the like. The problem with those sites is that they're not tailored for UGC, so simple things like uploading content can become a major hassle.

With UGC platforms, your process is streamlined, and all the conversations and uploads happen in one place, saving you SO MUCH time and hassle.

There are other UGC platforms out there, but we need more information or experience to recommend them, so it's up to you to discover them! Email us if you think we missed one, and we can add it!

If you search for content creator jobs online, you'll also be able to find some full-time options–even if you search “Content creator jobs remote.”

However, one of the perks of being a UGC creator is working with multiple brands, setting your hours, and having the flexibility that comes with being your own boss. If that's your mindset, you don't want to get stuck in an office every day creating content for the same brand.

Of course, there's nothing wrong with becoming a full-time content creator for a brand. It depends on your goals. But we wanted you to know the kind of advice we’re offering.

With that in mind, let’s discuss how to land more jobs!

What are the best strategies to land more social media content creator jobs?

If you’re looking to create consistent revenue from content creation, here’s the playbook:

Don’t work with only one platform

As much as we would love to have you working exclusively with Clip, picking one platform and only working there severely limits your options.

Every platform works with different brands and agencies. If you are on all the platforms and constantly apply on each, you have more chances to land content creator jobs.

It's also an excellent idea to work with multiple platforms so you can see their features, learn how they approach the UGC space and work with brands from different industries so that you can develop a killer portfolio.

However, be careful. You don't want to spread yourself too thin. Don't put yourself in a position where you end up working with multiple brands simultaneously and are late delivering the content.

Be active on as many platforms as possible, but focus on the ones offering the best jobs and perks.

Learn how to sell yourself better

This might seem basic, but it's a skill that comes naturally to very few people. If you can learn how to sell yourself online, you will stand out among most other content creators.

Here’s how you sell yourself better: on every platform you use, including UGC platforms, TikTok, and Instagram, craft a well-polished profile where you:

• Showcase your work. You'll do this via portfolios on UGC platforms and in your social media profiles' feeds or highlight sections. For example, check out Alison's profile on Instagram, take some notes, and craft something similar. She knows what she's doing–she's one of our top-performing content creators!
• Ask for reviews. At Clip, we ask brands for reviews after each collaboration but also go the extra mile and message them. If you have reviews to show prospects, they will go a long way in demonstrating how well you communicate and how fast you deliver. Brands love seeing that you are someone they can trust, so remember to get and share reviews.
• Get involved in the community. Go to creator events. Listen to podcasts and join them as guests–or even start your own if you’d like! The idea here is simple: Be where other creators gather. Being part of a community is healthy, but we’re not just saying this to help you feel good–it WILL help your visibility. In the content creator community, brands lurk in the background, trying to discover good content creators. So make sure you're there and talking so they can find you.
• Don't use the classic sales processes. If you haven’t realized it, we're not discussing launching a full-scale marketing campaign for your personal brand. We're talking about knowing how to get your name out there and present yourself well.

Speaking of sales, let's address a common misconception many content creators have…

Stay away from sales pitches via email or social media

While pitching yourself to brands probably seems like a good idea–it’s probably not, at least in our opinion.

We’re not saying it can’t work, we’re just saying it’s operationally intense. You have to set up complicated systems just to land a job–systems like sending tons of messages or emails daily and only getting a 1% response rate from brands. And when they DO respond, it might be a blunt, “Not right now. Stop emailing us!”

If you’re doing this manually, it takes time. It also reduces your hourly wage because you must factor in the time it takes to find those clients.

Think about it: If you send 100 messages or emails and finally land a UGC deal for $100 for one video, is that worth your time? It might be if it’s with a brand looking for an ongoing partnership, but that’s the only case in which it will be worth the time and energy you’re pouring into it.

Don’t get us wrong–we admire the hustle, and if you want to try it out and prove us wrong, go for it! But we believe you’ll work smarter if you use some of the existing platforms for UGC creators.

Be consistent with applications, especially in the beginning

We know, we know, this sounds like flower power advice:

“Be consistent with your applications! Put yourself out there! Good things will come to you if you tell the universe you want them!”

We promise that this time, it’s for real. Not because of good vibrations or anything like that but because getting started with UGC is a simple numbers game. If you want to land more content creator jobs, you need to apply for more jobs.

Set a goal and find a way to apply to a specific number of jobs every single day. The number isn’t super important–it can be 10, 20, or something higher–but apply daily for a month, and something WILL come up.

You might think, “I can just apply to more relevant brands where I have a higher chance of getting accepted.” Spoiler alert: That sounds good but doesn’t hold up in reality.

You’re not the only relevant creator applying to work with that brand–you never are. So you NEED to get yourself in front of as many brands as possible. You don’t know until you apply which ones are looking for exactly what you have to offer.

We know this probably isn’t what you clicked on this article to read. But we HAVE to include it because we see way too many creators quitting too soon. After all, they didn’t land jobs. We don’t want that to be you, but we know it can be super slow-going initially.

So, apply for jobs. A lot of them, every day. That’s the best way to get more.

Aim for ongoing gigs

If you’re trying to find more content creator jobs, it’s probably because you’re trying to sustain yourself as a content creator–get a little of that ongoing revenue flowing, ya know?

One way to get recurring revenue (and consistent work) is to ask the brands you’ve already worked with to invite you to work on other campaigns. They’re going to be MORE willing to work with you if they love the stuff you already made for them, but for this article, we’re just going to assume you’re awesome.

If you build a small roster of 5-10 brands you work with on an ongoing basis, you’ll have ongoing revenue. Sure, some brands are more dependable than others, so we recommend you build a roster. If Brand A doesn’t need content this month or wants a fresh face, that's no problem. You have Brand B and Brand C, right?

You get the point–landing more gigs includes ongoing collaborations with brands. Be smart about it, and you’ll be able to spend more time creating content and less time applying for jobs.

Bonus: growth hack it

Disclaimer: This idea has not been tested. We toyed with not even including it but ultimately decided that it might help, so here it is:

Growth hack your content creation. If you have some knowledge about ads or boosting posts on Instagram and a fantastic creator profile, grow it!

Start boosting some of your best posts. For example, if you upload an introduction video telling everyone how you create content for brands and how you can do it for their brand, boost that post.

The worst that could happen is that you’ll lose a few bucks and gain a few more social media followers. 🤷

The best that could happen is that a random brand owner or marketeer will have the ad served to them and send you a message. 😄

We feel the need to repeat this: This is a growth hack, not a tried-and-tested strategy like the rest of the tips we’ve included in this article. However, we’ve used other growth hack strategies with great success.

For example, a few months ago, we conducted a sales experiment: We sent gifts to potential prospects who we thought were a good fit for Clip. We literally went online to find out what they were passionate about, bought a present, and sent it to their offices.

The results? Amazing. We can’t share them right now (obviously), but it worked well.

So, what’s vital for you to take away from this section is to think outside the box and be open to new ideas. If 500 creators are trying to get in front of a brand you’d like to work with, how can you get yourself in front of them? How can you catch their attention?

Final thoughts

Ultimately, landing content creator jobs comes down to showing up and developing skills that will make you stand out in a crowded market. The great thing is that, unlike other professions, there are platforms out there that exist SPECIFICALLY to help you, as a content creator, connect with brands you love.

With a little consistency and creativity, you’ll be well on your way to becoming the content creator you’ve always dreamed of becoming!

What do you think we missed? We’d love to hear your thoughts in the comments!